By incorporating these usability improvements, OvationCXM aims to provide users with an intuitive, easy-to-use interface that minimizes cognitive load, enables effortless customization of user experiences, and simplifies data collection and storage processes.

Before and After

These usability improvements were based on user research, feedback, and iterative testing, ensuring that the updated system addresses the pain points and enhances the overall user experience.

Current Landing Page Grid
Proposed Landing Page Grid

Current Form Information
Proposed Form Information

Current Adding a New Form
Proposed Add a New Form

Current Full Form View
Proposed Full Form